Following the custom of Las Garrafas, Tortuga Tulum chooses a particular animal to represent the concepts of its essence. In this case, sea turtles are the face of this refreshing and potent tamarind flavor, evoking grandeur and fun. The brand joins forces with the Yepez Foundation in order to support this emblem of the local and global ecosystem: the turtles. 

We developed a brand strategy in which the drink is a celebration of this magnificent species and of the atmosphere of enjoyment that we see in Tulum. Taking these messages into account, we speak to the “paradise seekers”, those who are always looking for the next adventure.paradise seekers”, aquellos que están siempre en busca de la siguiente aventura. 

The graphic identity represents this balance of fun and awareness. The label stands out for its "groovy" style, combining illustrative elements that dress up the bottle and evoke a party energy. The colors we used transport us to those sunsets we see at the ocean, playing with each other in the most jovial way.