The Positive Foods is a brand that seeks balance within our meals whilst keeping a diverse range of lifestyles in mind. With the initiative of creating delicious and healthy food; Ale, Pau, Luis and Pam merged their distinct qualities to develop this great brand.
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We know that a bite can communicate a sweetness that goes beyond taste: a smile, a hug. TPF collaborators wanted to communicate a positive impact through food with products that were real and accessible.
Taking this mission into account, a brand strategy was developed that elevates the values of balance and joy. Their promise is to pamper you and take care of you at the same time, hence the name: The Positive Foods.
The logo is clean and modern; its arrangement reminds us of the sun at dawn, thus transmitting the brand’s positive and cheerful side. This is reinforced by a palette of yellows and oranges that run through all communication, illuminating your shelves and pantries with an irresistible warmth.
The iconographic elements serve to inform and demonstrate the transparency of the ingredients used, while the product photos in combination with images of satisfied consumers tell us about the TPF experience.
The messages of being real and happy are transmitted not only through positive and comforting text, but also with the graphic tools of the brand’s system that work together in perfect balance, just like the brand’s personality.
Tortuga Tulum is the newest member of the Las Garrafas family: this tamarind liqueur fuses the best of Tulum by manifesting a balance between partying and conservation.
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Following the custom of Las Garrafas, Tortuga Tulum chooses a particular animal to represent the concepts of its essence. In this case, sea turtles are the face of this refreshing and potent tamarind flavor, evoking grandeur and fun. The brand joins forces with the Yepez Foundation in order to support this emblem of the local and global ecosystem: the turtles.
We developed a brand strategy in which the drink is a celebration of this magnificent species and of the atmosphere of enjoyment that we see in Tulum. Taking these messages into account, we speak to the “paradise seekers”, those who are always looking for the next adventure.paradise seekers”, aquellos que están siempre en busca de la siguiente aventura.
The graphic identity represents this balance of fun and awareness. The label stands out for its "groovy" style, combining illustrative elements that dress up the bottle and evoke a party energy. The colors we used transport us to those sunsets we see at the ocean, playing with each other in the most jovial way.
Jeff Bomberger, a true Californian, has lived many lives in one. This was until he realized that his calling was to share his intuition with other people, helping them navigate spirituality by connecting with the present and with themselves. In this project, we collaborated with him so that his personal brand could reach more people.
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An identity was developed based off of the feeling of being in balance, thus calling for a simple and subtle aesthetic. The concept had to align with Jeff's personality so that it felt authentic to him.
We developed a logo that was aligned with these values, using a patinated but thick typography that conveys confidence and balance. We combined it with an abstract minimalist detail: the name is interrupted by a golden dot that speaks of energy, unity and fullness.con un punto dorado que habla de energía, unidad y plenitud.
It was very important that the website evokes inclusivity and intimacy as the goal is to help as many people as possible using his practice. That's why, when browsing the site, you can feel calm with the gradual transitions that connect you with the brand’s essence.
Foresight, born during the pandemic in Los Angeles, is a company that offers medical supplies to businesses. As they grew and joined forces with others, they decided to turn their identity around, thus seeking out a collaboration with Brandia.
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The founders of Foresight were very clear that their brand is distinguished by its ability to supply products in crisis situations when others have not been able to. Taking into account the values of trust, transparency and seriousness, as well as the history of the brand, the name Foresight was developed, thus communicating its value proposition.
To be consistent with the established function and personality, a clean logo was created with a subtle detail: a square that breaks the stem of the letter F, which becomes a vision of the future, a safe move and a highly distinctive element.
Foresight's identity is built from the use of the square as a texture, a sans serif typography and a photographic style that evokes cleanliness; the combination of these elements fits perfectly within the health industry. In chromatic terms, purple was chosen as the corporate color, since it stands out among the colors of the competition.
By combining all the graphic resources, we can really understand Foresight as a reliable and agile brand.
261 is a community that represents the freedom of women in the arena of running, from which they were excluded for a long time. This initiative uses races as the perfect pretext to create a space full of empowerment.
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For this project, it was extremely important to have a name that spoke of its essence and origin. For this reason, the bib number of the first woman to run the Boston Marathon, Kathrine Switzer, was used. She paved the way for many women runners and was the inspiration for 261.
The developed identity is concisely communicated with short but strong messages. It uniquely invites others to become part of the community and experience a sense of support and sisterhood.
An exclusively typographic logo was developed: it has a strong weight and is italicized, giving it confidence and movement. This dynamism is reinforced by the displacement of the “six”, which moves forward towards an aspirational future. Embracing the text with underscores tells us about the message of inclusion that inspires the project.
The system is made up of colors and images that not only give visual strength, but also connect with the brand's message. This achieves the perfect balance between photographic and illustrative use, giving life to a transcendent brand.
Have you ever wanted the experience of cooking like one of the best in the comfort of your own home? Cinco, by Lamex makes this possible through unrivaled designs and quality, all so that you can enjoy the premium experience in your kitchen.
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A brand strategy was developed based on offering sophisticated products that enhance the art of cooking. The brand plan was built around their quality guarantee, the ideal experience that they offer and their superior vision. We communicated this innovation through the name Cinco, which evokes the prestige of a 5-star meal and an experience that involves all 5 senses.
Based on this brand strategy, we developed a unique brand identity. Its logo is an abstraction of the number five, which in turn becomes a quality seal for the brand.
The minimalist and sophisticated identity of the packaging highlights the sublime curves and details of the products, which takes us into a world of perfect functionality. We created a visual balance between the technical aspects of the product and the elegant simplicity of the experience that is evoked.
The combination of all these elements represents the best example of the developed visual system, which is made up of an iconographic use, a sober palette and a photographic style that inspire the user to be part of the Cinco by Lamex experience.
Many people habitually wash their underwear by hand, doing so either out of care, modesty or in order to avoid mixing such unique clothes with the rest. Undershower is born in Miami and arises from the recognition of this daily, intimate custom; seeking to empower and normalize it.
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Intimate clothing and its care tend to be a rarely visited topic of conversation, and so most people ignore the potential benefits of washing their underwear in the shower. This product presents you with a fun, sustainable and quick way to keep these clothes clean.
Undershower celebrates this daily habit, breaking down the stigmas and prejudices that surround it and penetrating a world that is seldom talked about. Its benefits range from reducing water waste to preserving the quality and duration of the underwear. las prendas.
The brand’s concept communicates the simplicity of the product in a fun and friendly way. We used subtle colors that attract attention and express confidence and inclusivity, getting rid of labels and showing that this is a habit for everyone. y demostrando que este hábito es para todos.
The packaging uses chromatic and illustrative elements to evoke cleanliness, tranquility and warmth. An italic typeface was used for the logo, representing the delicacy and subtlety of the experience.
Caring for your delicates is caring for yourself and self care is self love.
_Serie by La Europea came to us with a challenge: to create a multi-category brand dedicated to the creation and commercialization of wines, spirits and gourmet products with the backing of La Europea.
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For this project it was essential to share the extraordinary selection of products that the brand has, which is why its name takes up a concept that comes from the art world. Originally, a series refers to a group of similar artistic pieces, but in the case of Serie by La Europea, we are talking about wines, liquors and gourmet foods with extraordinary flavors and details.
For the design of their labels, we found our inspiration in the landscapes of their products' places of origin. This abstraction of colors and textures accompanies consumers through innovative and unique products with a young spirit.
Collectors of extraordinary flavors - this is how we define Serie by La Europea. Its team of experts selected the best products in the world to bring them to your table so that you can unleash your sybarite side, that inner explorer of hedonism and pleasure.
Nato came from the minds and hearts of two sisters who were on the search for healthy products for themselves and their families. On this journey, they set about creating a brand with the best ingredients of the earth, starting with almond milk yogurts.
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The source of inspiration for Nato’s creation was nature. “We like sincere smiles, walking barefoot on the grass and feeling the coolness of the rain on our bodies”, reads the brand’s manifesto; and that is exactly what the creative concept is encapsulating. This is how we arrived at the brand’s promise: Reminding you that true pleasure comes from what is most natural. Nato’s logo is direct and transparent and the use of a lowercase font makes it friendly and approachable. In addition, a symbol with a heart and a drop/almond was created to allude to the love of nature. The color palette is based on the basic elements of nature and the human body, delivering a circular and consistent concept at all times.
Using botanical ingredients, scientific methodology and a passion for well-being, Biune creates clean formulas for skin and hair care and uses their brand to promote the interrelation between nature and your body.
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One of Biune’s characteristics that stands out is that they use the best ingredients to create the best products. With herbs, oils and extracts of the highest quality, they deliver the very best of nature to their consumers. For them, we designed a brand that transmits security, care, simplicity and elegance.
Our inspiration for its creation came in the form of scientific and botanical encyclopedias where specimens are shown as they are. Biune products perfectly balance the best natural ingredients with the proven benefits of scientific research. This is why we define the brand’s DNA as being "In synergy with your skin". In addition, it was important to communicate the care for the planet that the company has. Within Biune, a culture of regeneration of the environment and society is promoted to create benefits for all.
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