Branco
_LIVABLE ART
_Branco Estudio is dedicated to making its clients' dreams come true by using their interdisciplinary team who combine architecture, design, and art. The mission of Branco Estudio is "to create spaces that become more than a place". Its founders are committed to ensuring that their clients can experience art in their everyday lives, and they fulfill this by creating spaces that are simultaneously aesthetically pleasing and functional.
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The name means white, a color associated with purity and new beginnings. It is inspired by the painter's unaltered canvas; the achromatic wall in interior design; the architect's undeveloped plan; and the client's living space. Their essence, "livable art", is also used as a slogan and appeals to their team's desire to break down the barriers that art often implies and bring it into the everyday experience.
The main element of the logo is the number three, which refers to the number of founding partners and the three disciplines that make up the spirit of the company - an abstraction of exponential talent. Meanwhile, the typography supports the transmission of the most functional values: formality, punctuality, transparency, and constant communication.
Branco Estudio makes it possible to inhabit art, and now can do so through a graphic identity built especially for them.
Disclose
_PLEASURE UP
_Disclose is a brand dedicated to transforming society's general perception of sexuality through a platform about sexual well-being. We defined their rationale as "Making people proud to explore, take control of, and celebrate their sexual wellness."
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The name is a play on words that invites you to discover the world of sexuality in many different areas - physically and mentally. Just as its name plays with the meaning of the word, the logo also has two graphic elements. On the one hand, the typography shows the brand's purpose with discretion and elegance, and on the other, the pipe represents the drive to discover your sexuality.
Disclose believes in a free world to enjoy and feel without judgment, without guilt and without pain. It encourages its consumers to believe in their bodies and their pleasure through education. Its wish is that all people take pride in knowing that they are part of a revolution that promotes sexual well-being and honest conversation spaces. In this way, it wants to encourage us to free ourselves from the wrong that has been attributed to sex and to enjoy sexuality in a full and shameless way.
Bebé Camaleón
_FOR SMART FAMILIES
_Bebé Camaleón is a platform dedicated to baby gear rental through an eco-conscious consumer business model. We defined their reason for being as: “Building a better world for future generations". Baby Chameleon imagines a world where, in addition to taking care of your pocket and your family's well-being, we manage to reduce the environmental impact of this industry.
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The name is inspired by the little ones, and by the adaptable, curious and colourful chameleon. One of the brand's goals is to teach families to make smart decisions, always prioritizing safety and cleanliness. The typographic logo is accompanied by a small pet that conveys the idea of family, appealing to this sweet and intimate world.
Baby Chameleon wants all families to have access to new and functional brands without spending a lot of money. On top of that, it wants to build a community of parents who enjoy this new family stage thanks to incredible products that accompany them only for as long as necessary, and thus impact the world in a positive way.
Bok
_BOK
_Bok is an innovative and multifunctional space that has a playroom, party room, cafeteria and working space. They encourage children's fun and learning by expressing their skills and creativity in a safe, comfortable and friendly environment.
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“Boosting healthy, curious and creative minds” was the brand’s promise that was defined in order to communicate the importance of developing children's creativity. Its essence, "Great minds, great worlds", highlights the space where your great ideas are inspired to create and build a great world.
The logo is very colorful and refers to its most important market: children. The rounded typography speaks of closeness, love and security to demonstrate the company’s awareness. The union of colors in the O conveys a feeling of movement to illustrate the vital and creative minds of children. The character named Boki, who is the letter O with arms and legs, was developed to go along with the brand. His movements are fun, and creates a bond of trust with their market.
Las Garrafas
_CUSTODIANS OF MEZCAL
_"Custodians of the most desired mezcal in the world" is the raison d'être that was defined for this incredible mezcal. Its essence, "Elegant, soft, exquisite", speaks of the exaltation of the senses. It is the feeling of the finest silk, the resonance of an orchestra playing in perfect harmony, the master brooch that distinguishes the most precious works in the world.
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A brand architecture process was carried out to differentiate the different types of mezcal and cover the different consumption segments. Four products were defined in its portfolio and the following nomenclature was created: its iconic Xaguar, Pink Snake, Quetzal and Blue Monkey.
Elements and colors that represent the cultural richness of our country in a contemporary way were used for the packaging line. The result was a family of mezcals that stimulate all the senses of the consumer.
Estudio Sada
_SPACES THAT SPEAK
_Through the exploration and practice of the different manifestations of design, Estudio SADA is dedicated to developing effective communication strategies to tell stories through objects. The studio aims to design spaces (from a museum, to a stand at a fair or exhibition) in a creative way in order to tell stories and generate experiences.
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To create a strategy as original and unique as the brand itself, we worked hand in hand with José Antonio Sada - the mind behind this project. Together, we defined the brand's promise as “Create spaces that tell stories through the balance between design and content”.
With the aim of communicating the value proposition of creativity and functionality, the slogan “Spaces that speak” was created, which not only conveys the essence that characterizes the brand, but also the narrative that they are able to find within each object.
A logo was created whose main element is the circle, to communicate the simplicity with which they work, as well as the idea of a constant cycle of movement and change. It is composed of the name “Estudio Sada” and the four lines that form a delimited space, with inputs and outputs that are marked to transmit the brand’s values.
Bark
_BARK
Bark provides unique care for dogs; they understand their needs and attend to them with love, care, and knowledge. Suitable for today's lifestyle, they provide the peace of mind that man's best friend will always be in good hands. To convey this security and affection, the rationale was developed: “Becoming a second family to your dog, giving you peace of mind”. “The slogan that was created for the brand is “We hear it as you do”.
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This slogan is related to the word bark. To add a dynamic and emotional touch to the brand, the slogan can be modified in some of the communications, applications and promotions by changing the “we hear” for different verbs that reflect the care, service and emotions that Bark offers towards dogs.
The logo is based on the initial letter “B” in the name and represents the face of a happy dog. Its rounded lines make it very friendly and convey closeness and love, in contrast to a solid typeface that speaks of trust and commitment to its customers.
Duke & Don
_LEAD THE WAY
_With the aim of revolutionizing the footwear industry, Duke & Don creates unparalleled designs that reflect excellence and good taste. Through its technological platform, they guarantee variety, practicality and quality from the purchase of your footwear, until its use.
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"Echoing the originality of your style" was the rationale established for this unique brand of shoes. The essence "Lead the way" speaks about the individuality of people and of the importance of being yourself. The brand talks about its innovative value proposition through sophisticated design, agility and style.
To reflect the sophisticated style and innovation, a unique logo was developed that uses a rooster-shaped wind vane, making a great connection to the strategy by generating a sense of direction, change and leading your way.
Good Food
_GOOD FOOD BY AMBROSIA
_Good Food is a cafeteria of healthy foods made with natural products of the highest quality. The brand seeks to be a reference among food options for people who care about their health and physical well-being; those who need an innovative and healthy menu proposal for their day to day.
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A naming process was carried out to reflect the healthy lifestyle that the brand seeks to communicate. Through a creative process, the name “Good Food” was reached, which reflects both the simplicity and the naturalness of the brand in two easy-to-understand words; Both words together create a concept of well-being, quality and health.
To convey this meaning, an equally simple logo was created as the last three letters of both words are the same and manage to create a visual balance. To make it more interesting, the logo plays with the letter “O”, making it one of the healthiest foods in the world: the apple. An envelope was added to the words to incorporate the company behind this brand, Ambrosía.
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