_Always looking forward, Alan sets the tone in the category of travel vloggers. His message transcends due to both his natural ability to connect with his audience as well as the useful and innovative content he provides them with.
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Whether he is narrating his experiences from a 5-star hotel or exploring the most hidden corners of the world, Alan always maintains his authenticity. Based on this, the mission of "Be happy, live freely, go further" - and its essence "Explore, live, travel" - were developed, reflecting happiness and inspiration.
This strategy was represented with a simple design, linking the letters A and M with a multiplication sign to represent the word "by". As part of the AXM system, a series of graphic elements were designed that help to reinforce and complement the visual identity of the brand, as well as to clearly present its information and content.
_Based on a highly disruptive model, Kubo is an online financial community that allows direct operations between people (p2p lending), leverages the use of technology to reduce intermediation costs and translates these efficiencies into substantially lower rates for the accredited and in higher returns for investors.
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Under the premise "People investing in people", we helped devise the new brand proposal for the customer. “Boosting the development of people, families and businesses" was defined as the brand name of Kubo. The essence of the company is "Be a short bridge between investors and borrowers."
Based on a concept that represents values in a clear and affordable way, the composition of their identity is innovative but timeless. The union between "u" and "b" translates as the closeness between Kubo and its customers and the green color conveys hope and progress.
_The work consisted of redesigning the Editorial Televisa brand to support the transition of a company, whose previous primary focus had been editorial, towards a media ecosystem that responds to current needs.
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A brand architecture process that defines the product portfolio offered by the company was carried out: print, digital, media, + BTL, experience and magnet.
Based on the name “TBG: The Brands Group” and the essence that was developed for the brand, “Connections Amplified”, a visual strategy was designed to communicate the value proposition.
The identity of this platform is composed of three pentagons, which represent the dynamism and variety of the different business units that, like the figures, point to different directions but come together to form an integral service.
_In a market with low penetration and knowledge of educational credits in Mexico, Laudex has the opportunity to become the spokesperson for the sector in a country where financial reality and educational aspirations are not always aligned.
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To convey the work of the brand, the mission “We trigger education, we change lives” and its essence “Unleashing your potential” were created. Both talk about orientation, flexibility and transparency. It was possible to convey solidity and confidence, both for students and for parents and universities.
Based on the previous symbol and the new essence of giving flight to potential, the brand’s identity was changed to reflect its proposal to be more flexible and support Mexican talent.
_In this case, we worked with the objective of capturing and projecting the verve of a multimedia content production agency that evolved to give way to a more consolidated company, without losing sight of its innovative and current essence.
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Through a deep analysis, both internally and externally, the redesign of its corporate image was reached, the way in which the agency portrays its value proposition was strengthened and it thus became much more memorable.
Based on the creation of the M monogram, the brand now has a practical and easy-to-use element through a wide range of mediums.
_ This exclusive club offers an experience of the highest level. Day by day it pursues a single goal: to pamper and ensure the happiness of all its guests.
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The Ultimate Vacation Club logo represents the luxury, elegance and exclusivity that this brand offers its guests throughout their vacation experience. The monogram (which comes from the Greek word meaning “a letter”) is delicate and fine, contrasting with a classic and neutral typography. While its predominant color reminds the viewer of shades of gold, a precious metal.
Brandia was also responsible for the development of the name. The objective was to portray a place of the highest level, with the latest, most sophisticated and inspiring trends. At Ultimate Vacation Club, guests are the most important thing, and so everything revolves around their comfort and enjoyment.
“Boosting healthy, curious and creative minds” was the brand’s promise that was defined in order to communicate the importance of developing children's creativity. Its essence, "Great minds, great worlds", highlights the space where your great ideas are inspired to create and build a great world.
The logo is very colorful and refers to its most important market: children. The rounded typography speaks of closeness, love and security to demonstrate the company’s awareness. The union of colors in the O conveys a feeling of movement to illustrate the vital and creative minds of children. The character named Boki, who is the letter O with arms and legs, was developed to go along with the brand. His movements are fun, and creates a bond of trust with their market.
_Cristal Joyas went through a project of repositioning themselves, where the attributes that make the brand unique to its target market were highlighted and rescued.
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Based on a rigorous investigation - both internally and externally - the brand platform was then defined with the rationale being “We provide the brightness that enhances a common day, or the one that culminates a special one.” Likewise, the essence “We make you shine” was developed, which refers to the occasion of gifting its customers, or of customers gifting themselves.
A message matrix was developed for its different consumer segments highlighting the attributes that make the brand unique: service, quality, accessible luxury and experience.
In terms of visual identity, refinements were made to the current brand logo. Its legacy was respected, but its features were reinforced to make it much more readable and able to communicate its value proposition.
_AN is a company specialized in consulting oriented to information technologies with a clear international vocation.
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The objective of the project was to create a corporate brand that leads a diversified portfolio of consulting, marketing and IT services. The company's raison d'être was conceptualized as: “We are in business to exponentially transform the power of yours.” The essence was then developed as “To the power of the N”, referring to the name AN and the exponent N as a way of transforming the way of doing business.
The essence can change depending on the company's service: "Transform to the power of the N", "Talent to the power of the N". Thus, a specific architecture was developed for each business area, ordering the company's portfolio of services.
The logo emphasizes innovation and movement through a dynamic form that simulates a graph with growth capacity. The concept of promoting N is emphasized in the typographical arrangement, where the icon is the protagonist. The aqua color speaks of the avant-garde and innovation, in combination with black, which is a color that represents the strength and seriousness of a global company.
_"Personas Liderando Personas" is a concept that was born with the mission of empowering business leaders to develop themselves, their teams and their companies.
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Giving priority to the characteristics that distinguish their work, such as honesty, agility and dedication to people, the slogan “Personas Liderando Personas” was created, which is directly related to the acronym of their name, PLP, and that in turn translated into English also works as “People Leading People”. In this way, the brand achieves consistency in its communication at an international level.
The logo and corporate identity were redesigned to provide clarity and order in their communications. The objective was to correctly convey their strengths, bringing freshness and bearing in mind their corporate concept.
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